Expect the unexpected!

As per this report, twitter's monthly publicity is worth $48 Million. According to an analysis conducted by Video Monitoring Services (VMS), Twitter enjoyed 2.73 billion impressions last month, valued at $48 million.

"This is huge. It's very, very high," said Gary Getto, VP-integrated media intelligence at VMS. "In fact, we looked at online coverage of Twitter vs. Google. Twitter is running significantly higher than Google and I didn't think anything was more popular than Google."

In my view, healthy competition is always good and a reason not to worry about the elephant in the room.